“Don’t buy your bread just anywhere”: French sign promoting artisan bakers

‘Artisan’ seems to be a favourite term around here. There are artisan bakers, butchers, candlestick makers and even artisan builders and plumbers. But what is an artisan?

As I understand it, the term means a very small business which employs less than ten people, usually related to the making or repairing of something. Here is a full definition. But is the sound of the word that I like. When something is ‘artisan’ it is surely made by an expert who actually cares about the quality of their life’s work.

This sign from a local artisan bakers sums it up – why would you go to a supermarket for your baguette when you could get it from an artisan bakers? Well exactement. Why would you?